About Douglas Pew
Author of Email StorySelling Secrets
Creator of Rock Star Copywriting Conservatory
Composer: check out my music at Blue Shore Music
Conductor: I help my Dad out with his orchestra, the Timpanogos Symphony Orchestra
About Douglas Pew
Hi there, I’m Doug Pew. I’m a direct response copywriter and a Ph.D. composer of classical music. You know, the kind of stuff Beethoven and Mozart were famous for. They were the original Rockstars!
This website is the home of my copywriter’s life. I write about my journey from full-time musician to direct response copywriter. I use music to understand and explain how great copywriting works. I started out calling my copywriting methods, “Symphonic Copywriting.” And even though that’s how I understand and think about copywriting, it’s a bit stuffy and even intimidating. So I’ve morphed my methods into what I call “Rock Star Copywriting.”
In the end, the ideas I share here will help you turn the copy you write for your business into the music your customers want to hear. The kinds of messages that build your tribe and increase sales in your business.
My wife and I (she’s also a musician… she can play the violin like nobody’s business!) live in Lehi, Utah with our 5 beautiful children. She runs a Norwex business and is a real rock star herself in that community.
Actually, that’s where I really got my start in copywriting, helping her with her business.
I believe that your business is like a film, and the copy you write for your business is the soundtrack. It’s the element that tells the internal story, that brings your message and mission to your audience with the greatest impact possible.
I’m here to help you sing your customer’s tune.
To help you get started, I’ve prepared a free report to help you start applying the R.O.C.K.S.T.A.R. Copywriting Framework to your advertising and marketing messages. Before you know it, you’ll be writing copy that hits your audience right in the heart, the way their favorite songs do.
Formal (stuffy sounding) Bio
Dr. Douglas Pew
Doug is an email marketing strategist and copywriter who helps course builders, seminar hosts, membership site owners, eComm stores, MLMers, and SaaS companies get hoards of paying fans using his R.O.C.K.S.T.A.R. Copywriting FrameworkTM.
He has written successful email sequences and sales letters for major influencers in the digital marketing industry such as Ray Edwards and Social Media Examiner.
His rigorous and unforgiving, repetitive and thorough training as a Ph.D. composer of classical music…through years of schooling, performing, composing, conducting, teaching, and analyzing music…has given him x-ray vision to see structures and trends that help him write copy that converts prospects into loyal, paying customers.
“Dr. Douglas Pew is a prodigy who has seamlessly channeled his musical gifts into orchestrating copy that is powerful, persuasive prose that will bring you profits. And what’s more, it will be copy you can be proud of.”
– Ray Edwards, A-list copywriter
“Copywriter Doug Pew has tremendous work ethic, positive energy, follow-through and attention to detail. With both high level analytical and creative skills, he’s very good at breaking things down as well as putting things together. Keep an eye on this guy—he’s going places!”
– David Garfinkel, the world’s greatest copywriting coach