Grand Mal Traumatic Childbirth Copywriting
Childbirth is always a bit traumatic, but much more so when a grand mal seizure is involved.
More on that in a second…
Yesterday, I promised to tell you what to do as soon as the "bug of curiosity" is resolved, the bug you planted with a contrasting headline.
Yesterday’s subject line was… “Ah, Paris… you really pisssed me off”
First of all, I wrote 3 S’s on purpose to trick the Gmail filter. Any time you want to use a word that would probably get tagged by Google’s “no-no-baby” algorithm, just misspell it a bit so the reader still knows what you mean. Just another little tidbit.
But after I get going with the story and tell WHY I got so mad in Paris, the curiosity bug has been put to bed and is warm as a bug in a rug.
That’s a crucial moment when you can lose the readers interest.
So what do you do?
Right away, without any delay, you out bug the last bug with a new bug of curiosity. You give them the kernel of a new story opening up.
Go back to yesterday’s email… you didn’t delete it, did you?… and take a look.
I do the same thing in Email #5 of 18 in our Pew Family Melodrama below.
Look for the story coming to a close, and then see how right away, without any sort of delay, I open up the next story loop.
I LOVE this kind of stuff. And if you’ve ever once watched a more than 1 episode of a TV show, you love it too. Like it or not.
Ok… back to the grand Mal traumatic childbirth story.
By the time we told this story, we had Janae’s 1,200 customers eating out of our hands.
I think this was the email I was an hour late posting. We got like 7 or 8 messages saying something like…
“WHAT HAPPENED! I gotta know how you almost died… I had NO IDEA you went through that… ECLAMPSIA, OMG! That’s like fatal!!??"
This stuff works.
Ok, here goes...
Email #5 of 18
Subject: How I went from healthy, to nearly dying from Eclampsia, almost overnight
Two days before my due date, Aubrey decided to do some inter-utero gymnastics.
I didn’t know what was going on. All I knew was that I had a horrible pain in my side. Like a knife.
Being first-time parents, we didn’t know what the heck was going on. We should have gone to the hospital right away, as this pain didn’t seem like what contractions were supposed to feel like.
I was up most of the night trying to breathe and manage the pain.
Around 9 a.m. I finally got a couple hours of sleep.
Doug came into the bedroom and saw that the bed was soaking wet. He came into the bathroom to find me and said…
“Honey, your water must have broken. It’s time to go to the hospital.”
According to Doug, I looked up with a completely delirious look and said…
”My water broke? What does that mean?”
“Um, you’re 9 months pregnant. Your water broke. It’s time to go to the hospital.” He said, getting worried.
“I’m pregnant?” I said.
“Ok, time to go to the hospital. Right. NOW!” Doug demanded.
We get to the hospital and I was as nutty as squirrel poo. Doug was freaking out. My blood pressure was 180 over 120. Something was very wrong.
Luckily our doctor was already at the hospital. He examined me and found that Aubrey had flipped breech. This caused my liver to go hog wild. He called it the HELLP syndrome. Since my blood pressure was so high and my liver was failing, he wanted to do an immediate C-section.
They did a quick blood test to make sure I didn’t have Eclampsia.
All of a sudden I went rigid and started shaking uncontrollably. Of course, I don’t remember any of this. I was having a real live grand mal seizure. Foaming at the mouth and everything.
Doug held onto me and screamed for help. The nurses hit the panic button and we had a hoard of help in a matter of seconds.
“Well”, the doctor said, “We don’t need to wait for the results of your blood test. You have Eclampsia. We need to get the baby out right now.”
They put me under general anesthetic and I gave birth to our 1st baby by C-section. I woke up and had a baby and couldn’t remember anything. It was horrible.
Poor Doug. He wasn’t sure either of us was going to make it. Thank goodness for good doctors who saved my life and Aubrey’s too.
The worst part was the recovery. To make sure I didn’t have any more seizures, they pumped me full of Magnesium and kept me in that hospital bed for 5 days straight. It was awful. And the 2-3 months of short-term memory loss afterward wasn’t much fun either. I was also still a full-time student and had to defer the rest of the semester.
Thankfully, baby Aubrey was perfectly healthy.
It wasn’t until about 18 months later that we found her face down in the kitchen, completely knocked out, lips turning blue.
More about that tomorrow…
For now, don’t forget to mark your calendar for our “Get-Us-To-Maui” 35% Off Super Sale.
Monday, June 25th, from 6 a.m. until midnight, mountain time.
Click the link below to sign up for our “I-don’t-want-to-miss-this-awesome-sale” list. We’ll send you some extra updates and a little something special once the sale ends.
Have a great germ-free day!
Are you ready for some help with your very first Email Melodrama?
You might be thinking... "but I don’t have any good stories... I’ve never had a near death experience... I can’t use an Email Melodrama in my biz because nothing exciting ever happens to me."
Ok, first of all, let’s stop all the negative self-talk.
Yes, you do have a story to tell. A story your people would love to hear. They’ll devour it... if you do it right.
The problem is, you don’t see the interest points in your own story. You need an expert storyteller to help you see where the juicy bits are.
That’s what I do. And believe me, if you think convincing a bunch of prospects on an email list to listen to your story is tough... image trying to captivate an upper-crust opera audience that you have something to say.
So, what are you waiting for? Let’s talk. Let’s get your story working for you.
Click the link here to schedule a chat with me. We’ll get to know each other a bit and set a plan of action.
Can’t wait to talk to you and make your copy super melodic, harmonious and full of that storytelling verve!