How To Legally CopyCat Like A Pro
Famous rock bands get into trouble sometimes…
And I’m not talking about the drugs.
I’m talking about illegally copying WITHOUT giving credit to the original songwriters.
That’s a big NO-NO!
The same goes in copywriting and in business generally.
First of all, your credibility goes out the window. Any authority and track record you have gets smashed.
Second of all, you could go to prison.
What IS allowed, is modeling.
Modeling is as old as any art form.
Each generation of artists learns from the masters that came before them.
But instead of copying exactly, they borrow, learn from, and apply the method of a given master WITH this key ingredient.
They make it their own.
All week I’ve been talking about Pink Floyd and their amazing song “Money.”
There’s one last lesson I want to point out. Why? Because it can really help you in your business.
One of the old standard forms of Rock ’N Roll is the 12-bar blues.
12-bar blues is a standard format for all blues songs. There’s a special looping progression of chords that repeats itself over and over throughout the song while the lyrics and guitar or harmonica solos play over the top of this 12-bar foundation.
When Chuck Berry and Elvis Presley (and others) got Rock ’N Roll started, they took the 12-bar blues, pepped up the tempo, and a new genre was born.
All through the 50s and 60s, bands continued to use the basic structure of the 12-bar blues to make their songs. There was a lot of alteration and various changes made to the old standard to create a sense of uniqueness.
Pink Floyd, who were in their heyday during the 70s and 80s, used the same type of modeling to create some of their most famous songs, including “Money.”
(Here’s a YouTube recording for your reference >>> https://www.youtube.com/watch?v=cpbbuaIA3Ds )
With all the uniqueness the song brings to the ears of the 1973 listeners, there’s still something very familiar about this song.
That’s because it’s based on the 12-bar blues.
However, rather than copy the pattern exactly… like those lame-o rock bands and lame-o copywriting copycats, Pink Floyd makes the 12-bar blues uniquely their own.
In this case, they stretch out the progression. Actually, they double it. What was a 12-bar go-around of chords, loop after loop, turns into a 24-bar progression.
And though it’s not something that would be obvious to an average listener, the format is something familiar, something they’ve heard hundreds of times in other songs, but it’s uniquely Pink Floyd’s version of the traditional model.
That’s the RIGHT way to copy, or “swipe”.
So, if you’re struggling to decide on a format, the architecture of your ad or letter or video sales letter, I can help you find a model and find a way to convincingly and uniquely copy/swipe it for your own purposes.
That’s exactly what I do when I compose music.
In fact, all of my award winning pieces (listed in the double digits) have modeled a great piece of classical music. But in my own special way. In my own voice.
It works like gang busters!
Why re-invent the wheel? Just re-dress it.
Hit me up at www.SymphonicCopywriting.com/contact and let’s get your marketing message molded, re-dressed, and ready to sing your customer’s tune.
Have a great one, and may your copy ever be melodic and harmonious!