How to legally steal from your favorite rockstar to write blockbuster copy
Every hit song, no matter what decade it comes from, has some of the best copywriting lessons you can lay your ears on.
Whether you're a crazed Beatle-maniac like me, a lover of country western (NOT my favorite), a punk-rock and mohawked 80s fan, or any other type of music lover, these songs didn't become hits by accident.
Even though most of these artists were walking petri dishes for venereal disease and hyped up on some illegal substance or other (and believe me, they weren't the first... plenty of old-school classical composers were addicts and died of Syphilis...) they were absolute masters of persuasion!
I mean, when was the last time you filled a stadium with 60,000 screaming teenagers?
These dudes and dudettes knew how to charm an audience right out of their piggy banks.
And it wasn't just their trend-setting hairdos or spandex wardrobes...
...their music was chuck full of serious influence and impact.
Don't believe me?
Do you know how many copies of Michael Jackson's "Thriller" sold worldwide?
I'm sure soft-spoken Michael Jackson has a few mega-lessons on persuasive writing you can learn from.
He's certainly taught me a truckload.
I've spent a ton of time dissecting great pieces of music of many styles and I can't help but recognize the major lessons in persuasive writing these songs have to teach you and me.
That's why I developed what I call my R.O.C.K.S.T.A.R. Copywriting Framework.
And I'm gonna tell you all about it on Episode 3 of my new podcast, which launches in 8 days from today on Wednesday, August 14th, 2019.
Hitch a ride on this link and subscribe so you never miss an episode.