Why My Toddler Is A Better Marketer Than You
Are you smarter than a 2-year-old?
Maybe in IQ, street smarts, SAT smarts, and other kinds of regular smarts.
But there’s one area in which… like the good book says…
“A little child shall lead them.”
What is it about a 2-year-old toddler that makes you look like a marketing dumb-dumb?
What are toddlers ridiculously good at that you, and most people who do any kind of marketing, need to learn from?
Well, have a look at this picture of my toddler… baby Katherine.
If you had a toddler who walked up to you looking like this…
With wet, gushy, staining lipstick all over herself…
What would you do?
No matter what you were doing… watching TV… eating… reading… on the toilet… playing video games… making out… or anything else… (use your imagination)
I guarantee you, this toddler would have your UNDIVIDED ATTENTION!
And this is why she is a better marketer than YOU.
Now, I’m not saying you have to smear lipstick all over you to get the attention of the right people.
But you’ve gotta do, or say, or display some kind of message that gets your readers/viewers/scrollers attention. Something that stands out and leaves people without any other choice but to pay attention.
Maybe it’s a new email subject line… “Get your pen out of my crack” (that one is mine… you can’t have it)
Or… maybe it’s an image that really speaks a thousand words and shouts out at the Facebook scrollers with vivid colors or outlandish scenes.
Whatever it is, the first rule of marketing or copywriting is... “Get People’s Attention.”
There’s another lesson in baby Katherine’s lipstick tragedy… but I’ll save that for tomorrow.
It has to do with the KIND of attention you get and what KIND of emotional trigger it can tap.
In the meantime, if you need some help getting your audience’s attention, give me a buzz.
The place I can help you the most is with your email marketing.
If your emails are falling on deaf ears, it’s time to take a leaf from baby Katherine’s book.
Reply to this message or hit me up at firstname.lastname@example.org and let’s make a splash!
Remember, you’re just one riff or subject line or lipstick-smeared-face away from regaining your audience’s attention!