Sad but true, some copywriting is nothing more than master bate ing

New Year = An opportunity for a new way of doing things

If there’s one thing…

Just 1 thing that will transform your copy for the better…

If you did nothing else to improve your marketing messages...

If you knew this thing…

If I told you this secret…

Would you use it?


I don’t know. Giving stuff away for free usually means you won’t do anything with it.

Maybe I should charge you for this secret?

Maybe that’s the only way you’d actually use it?

I don’t know.

Do you think I should tell you anyway?

Will you listen?

Will you apply?

Will you change your ways? 

Will this new year’s copy resolution fizzle out in a couple weeks?

Only the smart ones will listen and obey.

Are you one of the smart ones?

Do you have what it takes to make an actual change?

Or are you like the 99% who don’t have the strength of mind and will to make a change?

Well… okay… I’ll tell you.

“Do you know the muffin man?”

(Whoops, sorry! For some reason my kids have been watching Shrek and I find myself quoting it all the time.)

Okay, here it is.

The copywriting secret that has the potential to change EVERYTHING for you. It’s the tip of the iceberg to singing your customer’s tune.

Did you hear that? Your customer’s tune. 

Not your tune. Your customer’s tune. 

And that’s the secret. 

When you’re writing copy, STOP talking about yourself, your product, your amazingness, your awesome sauce. 

That’s nothing more than marketing masturbation. 

Self-gratification only helps you.

Businesses that focus only on helping themselves are not in business very long.

Quit thinking only about yourself. 

It’s NOT about YOU! 

It’s about your people. Your prospects. Your customers, clients, followers, fans. 

What pain do they feel? What’s their secret misery? What terrifies them? What are their worst fears? What’s holding them back? 

Often, you’re the only holding them back. All they hear is you talking about how amazing you are instead of how you can help them, heal them, soothe their pain, put their fear fires out.

Nobody cares about you unless they know how much you care about them.

Remove the “I” and the “me” and the “my” from your copy.

Replace them with “you,” “your,” "you’re.”

If you do NOTHING else this year to improve your copy, let it be this one thing.

Go forth and prosper.

And may your copy ever be melodic and harmonious!


P.S. If you want to do more than just “one thing” this year to improve your copy, you can learn a ton of ways to help your people in my new book, Symphonic Copywriting. You’ll learn how the best songwriters and composers helped their audiences by writing melodies that literally changed their state of being and soothed their pain. And, since the book’s not quite ready for prime time, you can get chapters 1 and 2 for free. Just click the link below and I send you your free copy right away.