The #1 Secret of Gaining Mastery In Any Field

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It’s my new favorite book. 

It’s the best book I’ve read on leadership.

It’s the best book I’ve read about conducting an orchestra.

It’s the best book I’ve read on learning new practices as a way of improving one's own life and the lives of others.

Saying it’s the “best” is subjective, of course. I’m sure the fact that it’s written by a professional musician, a kindred spirit, has a lot to do with it.

The social proof I felt listening to Seth Godin quote from it this week in his “Akimbo” podcast made me beam from ear to ear.

“The Art of Possibility” by Ben and Roz Zander is simultaneously rocking my world and soothing my soul. 

I’d say it’s required reading for anyone who’s on a self-development journey… which hopefully is all of us.

The Zander’s suggest 12 new practices. But before they get into the weeds of each practice... Ben, the internationally renowned conductor and professor at the New England Conservatory of Music... teaches an important lesson.


Although the practices we offer here are simple, they are not easy. 

"I am reminded of a dispiriting moment in a cello lesson with my teacher, Mr. Herbert Withers.

“He was eighty-three years old, and I was eleven.

“I had tried to play a passage, but I couldn’t make it work. 

“I tried again, and it dint’s work, and a third time, and I was no more successful. 

“I remember making a frustrated grimace and putting down my bow. 

“The elderly Mr. Withers leaned over me and whispered… ‘What? You’ve been practicing it for three minutes, and you still can’t play it?’

“Our practices will take a good deal more than three minutes to master. Additionally, everything you think and feel and see around you will argue against them. So it takes dedication, a leap of faith, and yes, practicing to get them into your repertoire.”


Though it may seem mundane, adopting a new habit or practice takes time. 

Writers write. Composers compose. Sculptors sculpt. Every day. Consistently. Rain or shine. Good or bad. 

Chapter 5 in my new book, Symphonic Copywriting, focuses on this topic.

In it, you’ll discover how great masters like J.S. Bach, Irving Berlin, John Williams and others reached the mountaintop in their field. 

Like Ben Zander’s cello teacher, they knew it would take a whole lot more than just 3 minutes of practice. 

How’s your copywriting? Are you working on it every day? It’s not a “once and done” kind of thing. It’s an “infinite game.” 

Pick up a free copy of chapters 1 and 2 at this link…

When you do, I’ll add you to my daily email list and I’ll let you know as soon as Chapter 5 and the rest of the book are ready. If all goes to plan, it should be before the month is over.

In the meantime, set aside some time to practice your writing. Schedule it. Make it happen. Practice, practice, practice.

And may your copy every be melodic and harmonious!