The Music of Copywriting

The Copywriting Resource for “Take-Action” Entrepreneurs

With your host, Dr. Douglas Pew

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    EPISODE #11 - 11 Deadly Email Marketing Mistakes

    Are your emails falling on deaf ears? Or worse, are they getting deleted on site? If so, you're probably making at least one, and probably more than one, of these…

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    EPISODE #10 - Email Riffs and Licks that Stick

    What is it about a hit song that draws us in? It's the same thing that draws in your email subscribers. The opening "riff" or "lick" ... or in email speak, the "subject…

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    EPISODE #9 - Material Girl Persuasion Secrets

    Are you a "Stranger Things" fan? I sure am. I can't get enough of that show! One of my favorite things is all the great 80s music. One particularly fun scene is when…

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    EPISODE #8 - The Fresh Prince of Copywriting

    Does writing a sales letter scare the living freshness out of you? You’re not alone. And it’s not your fault. Most explanations of a sales letter… whether it’s for your…

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    EPISODE #7 - The Hero’s Fury, Live from Franklin, TN

    A few weeks ago I gave my first talk at a business conference. My mentor Ray Edwards invited me to speak about Beethoven at his event, The Copywriting Academy Live. Not only was it a special, and at least for me, a miraculous…

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    EPISODE #6 - The Quincy Jones of Copywriting, an Interview with David Garfinkel

    I recently watched a Netflix documentary about one of my musical heroes, the great Quincy Jones. As I watched, I kept making connections… as I often do these days…

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    EPISODE #5 - Painters Paint, Composers Compose, Writers Write

    What do Pablo Picasso, J.S. Bach, and Charles Dickens all have in common? They were prolific creators, each in their own rite and own art form…

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    EPISODE #4 - Pink Floyd’s “Money” Secrets

    One of my favorite bands is the progressive rock group Pink Floyd. I’ve been listening to their fantastic 1973 album The Dark Side Of The Moon a lot lately. It’s one of those albums for the ages. And the album, as an art form, is totally …

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    EPISODE #3 - “Hit Song” Copywriting Template

    I like to think about killer pieces of sales copy like they’re hit songs. The truth is, whenever Beyoncé or the Beatles or the Backstreet Boys write a song, they’re trying to sell you on something. They’re selling you on their sound, their ideas…

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    EPISODE #2 - R.O.C.K.S.T.A.R. Copywriting Framework

    Writing effective email copy has its challenges. One of them is getting the order of things right. There’s a psychology to the correct order of a sales email and messing it up can quickly result in no sales whatsoever.

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    EPISODE #1 - The Soundtrack of Your Business

    Your business is just like a blockbuster film. BUT… Without this crucial element, even Stephen Spielberg’s films would fall on deaf ears and hard hearts.

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