The Music of Copywriting
The Copywriting Resource for “Take-Action” Entrepreneurs
With your host, Dr. Douglas Pew
EPISODE #5 - Painters Paint, Composers Compose, Writers Write
What do Pablo Picasso, J.S. Bach, and Charles Dickens all have in common? They were prolific creators, each in their own rite and own art form.
Those who haven’t dedicated themselves to a lifetime of artistic creation often have a false and even “romantic” image of an artist, taking their time creating one or two masterpieces every 10 years or so, and then sitting back and relaxing the rest of the time. This couldn’t be farther from the truth, and it’s one of the most important lessons online business owners and content creators need to learn.
EPISODE #4 - Pink Floyd’s “Money” Secrets
One of my favorite bands is the progressive rock group Pink Floyd. I’ve been listening to their fantastic 1973 album The Dark Side Of The Moon a lot lately. It’s one of those albums for the ages. And the album, as an art form, is totally lost nowadays. We’ve gone back to the 50s in a way. We’ve returned to the age of the “Single.” But instead of 45 rpm records, we have one-off iTunes downloads.
My favorite song on Dark Side Of The Moon is the first song on the B-side (for those of you who remember what a record is… 🙂 ). It’s called “Money,” which seems an appropriate song to learn from when it comes to selling and advertising.
EPISODE #3 - “Hit Song” Copywriting Template
I like to think about killer pieces of sales copy like they’re hit songs. The truth is, whenever Beyoncé or the Beatles or the Backstreet Boys write a song, they’re trying to sell you on something. They’re selling you on their sound, their ideas, their point of view, their lifestyle, and of course, they’re selling you on buying tickets the next time they come to town.
Let’s take the simple path to organizing your sales message like a hit song so you can start singing your customer’s tune with stunning clarity and effectiveness.
EPISODE #2 - R.O.C.K.S.T.A.R. Copywriting Framework
Writing effective email copy has its challenges. One of them is getting the order of things right. There’s a psychology to the correct order of a sales email and messing it up can quickly result in no sales whatsoever.
If you want a quick and easy to remember way to jumpstart your email copy to “Rockstar” status, this report is for you. Here’s the deal…
We’re going to use acronym R.O.C.K.S.T.A.R. to make sure you’re handling the emotional content of your copy. This applies to emails, sales pages, Facebook Ads, landing pages, and any other type of copy you write. But we’ll focus mainly on email in this training.
EPISODE #1 - The Soundtrack of Your Business
Your business is just like a blockbuster film. BUT… Without this crucial element, even Stephen Spielberg’s films would fall on deaf ears and hard hearts.
When it comes to your business, YOU, the business owner, the entrepreneur, the risk taker… YOU are Stephen Spielberg. You’re the director. The mastermind. The wizard behind the curtain.
But no matter how great the cinematography, the actors, or the location… Your film has ZERO chance of triggering your audience’s emotions without a well crafted soundtrack.